We've got you covered for the General Data Protection Regulation.
At simplebooklet, we care deeply about protecting the personal data of our users. We only collect and store information that is necessary to offer our service, and we do this with the consent of our users. Our approach towards privacy, security, and data protection aligns with the goals of the European Union's GDPR regulation, and we've taken measures to ensure that we are fully compliant.
GDPR stands for the General Data Protection Regulation. It is the European Union's (EU's) new regulation that safeguards the personal data of individuals in the EU, as well as the export of personal data abroad.
The GDPR gives EU residents greater control over how any organization worldwide collects, processes, stores, and shares their personal data. Personal data is broadly defined in the regulations, but in general it can be thought of as any data that can be used to personally identify an individual. It applies to any organization that processes EU citizens' personal data, regardless of the organization's location.
The regulation encompasses the steps to be taken in all areas of protecting an individual's privacy, including setting up security mechanisms, compliance, and repercussions. Failure to comply with the GDPR incurs a heavy fine for the non-compliant organization.
Here at simplebooklet, we strongly support data privacy legislation because we believe that strong privacy practices are good for our customers, and thus good for us. We are fully committed to the protection of our users' data.
We will do our best to support your GDPR compliance efforts by providing information about the data that simplebooklet collects, transmits, and stores for your account. That being said, we are unable to offer legal advice pertaining to how you or your organization achieve compliance.
Just like any other software company with users and customers based inside the EU, we are implementing a compliance strategy leading up to May 25th, 2018. We are committed to ensuring that our data privacy practices are in compliance with the GDPR by the deadline.
We understand that our customers have GDPR requirements that are directly affected by their use of simplebooklet and to that effect we are working hard with everyone on our team to ensure that, to the extent simplebooklet directly collects the personal data of EU residents, it is GDPR compliant. Here are some of the steps we've taken:
Providing the simplebooklet service requires some data to be transferred to the US. Additionally, some employees or contractors may need to access data from a non-EU country for technical or support reasons. We commit to ensuring that such transfers are compliant with all applicable data transfer laws, including the GDPR.
If you would like more information about our privacy practices, please feel free to contact us at email@example.com.
The simplebooklet service is used by customers around the world. We follow common practices used by SaaS softwares to provide that service. For example, simplebooklet data is stored in liquidweb servers in Phoenix, Arizona. (learn about their privacy practices here. We send periodic email updates and tips via our chat service using intercom (learn about their privacy practices here), whose servers are based in the United States.
We have taken steps to ensure that each of our service providers are GDPR compliant, and have a Data Processing Agreement (DPA) with each of them.
Yes, you can find an option to exercise your rights in your simplebooklet profile under 'Your privacy rights'. Please read the following to learn how your requests to exercise your rights are handled.
As a simplebooklet user, you have the right to be forgotten. You can permanently remove all of your data from simplebooklet by deleting your account. Learn more about how to delete your account in our documentation.
All of your booklets will immediately be deleted upon confirmation. Where total deletion is not possible (for example, in the case of user analytics), personal data will be anonymized.
Data that we are required by law to keep for a certain period of time, such as invoices or offers, will be properly disposed of once the retention period is over.
Yes. As a simplebooklet user, you have the right to request access to all data we have stored about you. You may request a copy of your purchase history and any other personal information we have about you. To request this information, please contact firstname.lastname@example.org. We will respond to your request within the one month response time.
We've made it easier to add and edit text on your simplebooklet pages.
Our goal was to make text editing more intuitive and robust. To do this we've implemented on page editing (you don't create your text in a separate popup anymore), improved the toolbar, and created templates to help you add text faster and with the layouts you want.
This still takes place in the CONTENT page under the TEXT menu. However, when you select this option, you will now choose between a number of preformatted text boxes. These text boxes all contain prebuilt layouts to make adding custom text to your pages faster.
There are four categories of text boxes, found by clicking on the corresponding tab along the top of the text menu:
You can add a blank text box onto your page. This allows you to add any content you want on your page and use the text editing tools to style it as you want.
You can also add a pre-formatted text box to your page. This has replaceable text copy in the text box. You simply highlight the text and type in the content you want.
There are a number of headers you can choose from to add to your page.
These are paragraph text boxes that automatically distribute your text across two or three columns.
Click and hold then drag any text box onto your page. It will be placed in the location you drop it on your page. This is much more intuitive as it places your text content where you expect it on your page.
Once you've added your text box to the page. You can then double click to start editing the text content.
There are two ways to start working with your text and text box once it is on your page.
This will activate your text box so you can move it and resize it on your page. You can also use the layering, rotation, and linking tools in the content toolbar on the left. You cannot edit the text with a single tap.
This will activate the text editor. The page will focus on the text and you can update, edit, and use the text editor toolbar to style your text. Tapping anywhere outside the text box will save your edits.
When you want to edit any text on your page, all you need to do is double tap anywhere in the text box. This will isolate the text on the page and insert the cursor into the text.
You can type in new text or highlight and replace existing text.
When you highlight any part of the text, it will open up the text toolbar. This will give you access to a number of style and formatting tools you can use with your text.
Once you are done, click anywhere outside your text box, the save button, or the save disk in the text toolbar. This will save your text to your page.
You can resize the text box on your page to fit your layout.
Grab a corner of your text box from one of the little yellow dots, then drag it in any direction to fit your page. The content will respond to the new size and fit within the confines of your text box.
We've added new font themes to simplebooklet. These themes will change the font family and sizes of all the text in your booklet. It sets a theme for your booklet.
Select a theme from the themes menu. It will automatically apply to your entire booklet.
Themes are not applied to text that you have customized using the text toolbar. For example, if you selected a font family and a text size using the text tool, it will use that formatting and ignore the theme formatting.
Pinterest and Simplebooklet work amazingly well together. You'll see customer engagement month after month.
If you don't know what Pinterest is, it's time you learned about this dynamic platform and the value it can bring to your business or group. Pinterest is unique as compared to other social networks for its long tail recall of content, it's sticky content, and it's visual presentation. It is especially well suited to the nature and design of your simplebooklet, giving you an effective promotional channel for your content that last much longer than other social networks.
By it's nature, your simplebooklet tends to be content that is useful for months, if not years. This is content that doesn't need updating and is relevant as much next year as it is today.
With most social networks, like twitter and facebook, the content people are consuming is only seen for a few hours and is hard to reference again. But with Pinterest, your content is pinned to boards, and others can pin content they find on one board to their own board.
Pinterest lets you create as many boards for your pins as you want, which is great for organization. For example, if you like collecting photos around a destination, you can create a board and label it "Dream Place to Live." On the other hand, if you also like collecting recipes, you can create another board and label it "Recipes."
Pinterest users interact with each other through liking, commenting, and repinning each other's stuff. That's what makes it a hot social network.
Even if you don't create a board, when you start following boards you are interested in, Pinterest is very active in emailing and notifying you of similar boards and content. So your booklets, when pinned to a board, end up getting promoted through Pinterest's notification system.
Pinterest content tends to be very visual. It's almost completely image based. You look at an image and see other images that are curated to match the topic they are pinned around. With simplebooklet, you pin the cover page of your booklet to a board. Its very visual and attractive, and blends well with the other content on the board.
It also benefits because it leads the viewer of the board to a much richer amount of content. Typically, when a viewer opens an image on a board, they see the image larger, but that is it. With your simplebooklet, it opens the cover image larger, but also directs the user to open the booklet at it's unique URL.
For example, if I'm looking at a board about equestrain sports, and I find your simplebooklet brochure you have on that board, I click on it and it opens to show me the large cover page. Then I can continue to your simplebooklet and get all the details of engaging with your business.
The best way to start using the two together is to create a board on Pinterest. Make the topic of this board related to your simplebooklet. Here are some examples depending on the business you are in.
For example, if you are promoting your restaurant, create a board around the neightborhood you are in. Then make a second board around the type of food you sell. Add your simplebooklet to these boards using the PINTEREST tool in your booklets PROMOTE tab.
Then start adding website images, links, and content to your board that isn't necessarily your content, but you find on the web. This additional content helps build confidence that you aren't just trying to sell people on your business, but that you are using your expertise to curate content about a topic you are knowledgeable about.
This builds trust in those who stumble upon your board through a search or a notification. This other content also helps create routes for people to discover your content. For example, I might be searching for a park in your area, then see on your board a few pictures of the park, then notice your simplebooklet pin displaying your menu. It makes me think that I can do the park and have a great meal in one trip.
This approach is great, no matter what business you are in. We've seen great analytic results for simplebooklets about tourism destinations, products for niche markets (car parts, products for camping, boats, accessories), fashion and clothing, newletter based content, and religion.
You'll get emails and notifications from Pinterest as your booklet get's surfaced and repinned on Pinterest. You'll also get notified in your simplebooklet analytics when your booklet is pinned to boards.
Email signatures are a very passive, unobtrusive way to promote your newsletter, catalog, or brochure.
Wouldn't it be great that in every communication you had with a customer, you could unobtrusively offer them your product brochure, menu, or catalog. It's easier than you realize. All you need to do is attach the unique url of your simplebooklet onto your email signature.
Email is still the most used digital business communication channel. During a regular business day, you will receive and respond to more emails than you will phone calls, text messages, and messaging apps. Your email account is a defacto history of your communications, where you often do a search to find what communications with a customer you've had previously.
The formats of emails give you a very useful opportunity to passively market during your communications.
Most people set up an email signature. You've seen these at the bottom of most business related emails. This is the standard contact info that is added to the bottom of every email message you send. It often includes your business name, business tag line, and additional contact information such as a phone number, address, and link to your website.
Using simplebooklet in your email signature allows you to passively market your business in every email you send. After your customer reads your email, they often skim the signature to see what other channels of communication you offer. By adding the unique link to your simplebooklet here, you'll get additional views of your brochure.
The problem with attaching your brochure as a PDF or document file to an email is three fold: it can be murder to someone's mobile data plan or even be too large to send; nobody trusts email attachments because who knows what virus is lurking in the file; and, what if they don't have an application on their device that can view this file.
Simplebooklet was designed to solve these issues. There is no attachment to send, you are only providing the unique link to view your brochure, which your audience can choose to open or not. If a customer wants to open your link, all they need is a browser (which is installed on every device now) and it opens immediately. And the data required to view a simplebooklet is significantly less than the data in the same PDF, saving significant costs for data plans.
We all search our emails for old messages and attachments sent to us. This ends up more often than not providing outdated information that isn't necessarily relevant anymore. The great thing with a link instead of an attached file is you can always update the content in your simplebooklet, and automatically the email recipient only gets the latest info. So if a price changes or your menu updates, the recipient isn't referring to an out of date PDF. They are getting the latest information from your latest version of the brochure.
Most likely, you are just adding a link to your existing signature. You would do the following:
Your booklet is now part of your email signature.
You can update this at anytime.
You can make your own custom buttons on simplebooklet to encourage customers to engage with your business.
Want to make your own custom buttons for your page? Its easy on simplebooklet. We'll show you how to make your own buttons to drive customer behavior.
Buttons are effective calls to action in a sea of content. Often, a reader will only need to read a small percentage of the content on your page to be ready to make a decision. This decision could be to buy your service, reach out to contact you for more information, or navigate to more specific, relevant content. You want to make it obvious how they can take this next action, and buttons are universally recognized to convey that action.
On your simplebooklet page, you will have a lot of content. Most of this content is images and text. How they engage that content will depend a lot on where they are emotionally in the buying process. Are they just starting their journey looking for your general category of product? Do they know exactly what they are looking for and now digging into the details that reinforce their selection of your product/service? In all of these cases, you want to make sure you've made the next step in their journey as obvious as possible.
If they are just becoming familiar with your product or service, they will be skimming your content for keywords that reinforce the goals they want to achieve. For example, if you were shopping for hiking boots, indicators that would cause a potential customer to take the next step would be cost, use cases that are familiar, and images of the product itself. If you have already narrowed down your hiking boot selection to a few options, then you will be much more interested in the specs, options, and ordering.
In these two cases, you want your simplebooklet to help drive the customer to the next step. And this is where a custom button can help.
A button is a universally recognized call to action. You are actively choosing to take a next step. When adding them to your simplebooklet page, you want to make sure you are providing the right next step associated with the content displayed.
Simplebooklet provides a number of prebuilt buttons for displaying more content or driving a call to action such as contacting you, calling you, or finding directions to your business. However, there are a lot of situations where you will want to use a custom button to convey more specific information.
We break these buttons down into two categories: call to action buttons and more information buttons.
These are buttons that lead a customer to contact you through a different channel (phone, email, address) or encourage them to complete a task (fill in a form, buy a product, order services, make a booking).
These are buttons that lead to more content that would help move a potential customer down the path of choosing your product or service. It provides the details that don't fit on your current simplebooklet page but help those customers who are in the final stages of decision making. This can include displaying more images, videos, captions, specifications, and links to websites.
Anything on simplebooklet can be turned into a clickable button. Simply select the content element and then use the style tool and the link tool to make it an actionable element on your page. Here's an example.
Add animated gif here.
You can also add an invisible hotspot over any element on your page as well. This is great for making parts of an image clickable, a section of text clickable, or a number of elements trigger an action all at once. Here's an example.
Add animated gif here.
You can also make a traditional button using the text tool in combination with the style and link tools.
add animated gif here.
Do the following:
Now, go to the PRESENTATION tab and you can see your custom button trigger the action you wanted.
because the button is in the text tool, you can add icons using the emoticons or using some custom code.
With the emoticons, just select the emoticon and add it at the beginning or end of your button text. You can give it some space before or after the text to keep it balanced looking.
You can also add a custom icon from the library of icons used by google. To do this, you will need to enter the html/code editor in the text tool. Then, before or after your text, add the following line of code.
Replace the words inbetween the with the words associated with the icon you want to use.
You can find a list of the available icons here. https://material.io/icons/
Use an underscore for any icons that contain more than one word (ie, play arrow would be play_arrow).
We use the framework https://materializecss.com as our front end css and html tools. This means you can also take advantage of their button code to make your own button code.
To do this, you would go to http://materializecss.com/buttons.html on their website, copy the code from their button creator, then paste it into the custom code tool in your CONTENT tab of your booklet (ADVANCED > CUSTOM CODE). You would then use the classes provided by materializecss to modify the color, text and link action. Save this button to your page and it will function the same way as a material button.
You can make any button repeat on every page of your booklet.
Buttons are a great way to engage with readers and generate more business. Don't be afraid to experiment and see what gets you the results you want.